Selected Work
Tentra builds brand systems, editorial work, and digital products that draw a line between the visual heritage of Iran and the demands of modern screens.
Tentra is a small studio — five designers, one writer, one strategist — working out of a converted print shop in central Tehran. We take on a deliberately short list of clients each year, usually around nine, so that the work stays close and the hands stay in it.
Our practice sits between disciplines: identity, publication, and product. What ties them together is an obsession with the line, the grid, and the silent space a reader or user moves through. We are not interested in noise.
We believe a design can be unmistakably of its place — of Iran, of Tehran — without resorting to motif or pastiche. Heritage is a posture, not a pattern.
We turn down more than we take on. Depth, not volume, is the only metric that matters to us.
We draw from Persian visual tradition as grammar, not decoration — proportion, rhythm, restraint.
Our identities live in interfaces and on printing presses. We design for the hand and the screen equally.
Naming, logo systems, visual language, and the guidelines that keep them alive across years.
Books, magazines, reports, and catalogues — from grid to press check.
Research, UX, UI, and design systems for web and mobile, built with engineers.
Custom Latin and Persian (Farsi) typefaces, and the specimens that introduce them.
Structure, surface, and story for products that live on a shelf and in a hand.
Campaigns, photography direction, and the through-line that holds a season together.
A note on subtraction as a method, and the difference between a quiet design and an empty one.
ProcessHow we built a single grid that holds Latin and Persian text on the same page without compromise.
StudioWhy we keep our list short, and what we have learned about the work we don't take on.
